![]() ![]() In contrast, the Apple Watch started out doing a bit of everything: showing notifications, tracking fitness statistics and making phone calls. The strategy was to begin with simple devices, to make wearables more approachable, and carefully layer on more features over time. lawmakers’ objections to an obscure Chinese semiconductor company and tough Covid-19 restrictions are hurting Apple’s ability to make new iPhones in China.įitbit purposely took the opposite approach from Apple Watch, he added. Here is a closer look at Mastodon, one of the most popular alternatives. Seeking Alternatives: Since Elon Musk bought Twitter, some of its users have sought out other social media platforms.Meta’s Job Cuts: The parent of Facebook said it was laying off more than 11,000 people, or about 13 percent of its work force, in what amounted to the company’s most significant job cuts.Widespread Layoffs: Hiring the best, the brightest and the highest number of employees was a badge of honor at tech companies.Apple does not break out sales of the watch, but analysts estimate it has sold 12 million of them since the product’s April 2015 debut. Although Apple last week reported its first sales decline ever in iPhones, Apple Watch sales appear to be growing. History has been unkind to single-purpose gadgets, many of which have flopped, like Cisco’s Flip camcorder, or have struggled, like the action camera from GoPro.Ĭompeting with Apple, whose cash hoard exceeds the size of many countries’ gross domestic product, is also not easy. Yet the fact that Fitbit’s products focus on one thing - tracking your fitness - is not helping the company’s image in this era of Swiss Army knife devices, where products like the iPhone and Apple Watch can do multiple things. Fitbit, scheduled to report earnings on Wednesday, is also the world’s largest maker of wearable devices by market share, according to the research firm IDC. Last year, Fitbit sold 21.3 million devices, almost double the 10.9 million it sold in 2014. This even though Fitbit has been trying to do everything right - and has largely succeeded.įitbit, which went public last year, has been increasing revenue at a rate of more than 90 percent as sales of its fitness trackers soar. The reaction to the Blaze encapsulates the predicament facing Fitbit, the young company that has been a leader in wearable technology: In many people’s eyes, it lives in the shadow of Apple, the Silicon Valley behemoth whose touch-screen smartwatch could potentially stomp its smaller rival out of existence. ![]()
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